Never Fully Dressed: Campaign Visuals
A collaborative university group project developing real campaign visuals and advertising mock-ups for jewellery brand Never Fully Dressed. My contribution was creative direction, campaign visuals and the mock-ups themselves.
- Brand
- Never Fully Dressed
- Format
- University group project
- My role
- Creative direction & campaign visuals
A Real Brand, A Group Project
Unlike my solo unofficial concept work, this was a collaborative university marketing project developed with a group for a real brand, Never Fully Dressed. My contribution focused on creative direction, campaign visuals and advertising mock-ups exploring jewellery as an extension of personal identity, under the line "you're never fully dressed without jewelry."
From Mock-up to Real Placement
The mock-ups were built out into real advertising contexts: a two-panel billboard placed in a train station, and an A-frame sandwich-board on Brighton seafront, alongside product flatlay photography of the jewellery itself, styled against sand and driftwood.
Gallery
Process, details, and the finished piece.